Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
| Autor | Mark Jeffery |
| 5650859818 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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* Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it) * The 15 key metrics every marketer should know * The five obstacles to data-driven marketing and how to overcome them * In-depth examples of how to apply data-driven principles in small and large organizations
The 15 Metrics Everyone in Marketing Should Know. ... Data-driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities from branding and awareness, trail andloyalty, to new product launch and Internet marketing.
The book Data Driven Marketing, portrays the difficult reality of the company leaders in managing the budget correctly. Therefore, the goal of this book is to give to the reader transparent metrics, tools, examples and a road map to actually do data driven marketing and apply marketing metrics in your organization.
Marketing ist ein Fachgebiet, das sich in kontinuierlicher Bewegung befindet. Mit diesem Kapitel soll aufgezeigt werden, wie rasant sich das Marketing verändert hat. Von der Erläuterung
Mark Jeffery Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know John Wiley & Sons 2010 320 Seiten 25,70 Euro Wer Kennzahlen liebt, wird dieses Buch mögen. Mark Jeffery, Professor an der Kellogg School of Management in…
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (English Edition) Bei Amazon kaufen! 0,00 ...
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„Data Driven Marketing – The 15 Metrics Everyone in Marketing Should Know“ von Mark Jeffery. Dieses Buch verspricht, einen einfachen Weg zeigen zu können, ...
In this environment one would expect that we could finally show how marketing achieves business impact. That was the hypothesis behind the Patricia Seybold Group/ITSMA survey on data-driven marketing. Read how data-driven marketing improves business results and gain insight into what it takes to move marketing to be data-driven.
Literatur: Jeffery, Mark: Data Driven Marketing. The 15 Metrics everyone in Marketing should know, Hoboken 2010, S. 134 ff. Merken Merken. Merken Merken. Merken Merken. Merken Merken. Merken Merken. Allgemein. 7 Replies to “Die Customer Lifetime Value Berechnung” ...
For example, we now know far more about the health information in our foods than when we trusted advertising to tell us how to feed our kids. However, today it is much harder for a business to advertise effectively, at least without knowing how to produce quality digital marketing in our current landscape.
