Customer Relationship Management: Concepts and Technologies
| Autor | Francis |
| 6724971221 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development.
CRM is more than technology. When implemented successfully, CRM helps you build better customer relationships, increase company revenue and create a superior customer experience. You’ve heard the acronym before. And you know that the ‘C’ is for customer…. But, what is CRM? CRM stands for Customer Relationship Management.
GPetrium’s Excel Customer Relationship Management (Excel CRM) is a free excel tool that facilitates customer relationship management for businesses, consultants and freelancers. The tool is designed to track information to support the rapid creation of e-mails. It features a handy data visualization segment that helps guide decision making.
The Council would like the new system to increase capacity across the organisation by ensuring that the people, processes, procedures and technology enable staff to respond to customer requests and be more efficient. By having better management information about our Customers the Council can use the system to inform and develop service delivery.
As we know, Customer Relationship Management (CRM) is a strategy and methodology to manage ongoing and future relationships with customers. CRM today is growing rapidly and harping on this unprecedented CRM growth are public sector enterprises (PS). These are government organizations which work for the benefit of citizens directly or indirectly.
Bach, V. und H. Osterle (Herausgeber): Customer Relationship Management in der Praxis — Erfolgreiche Wege zu kundenzentrierten Lösungen. Springer Verlag, 2000.
"Customer Relationship Management: Concepts and Tools" is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit.
Tuzhilin A (2012) Customer relationship management and web mining: the next frontier. Data Mining and Knowledge Discovery 24(1):584–612 CrossRef Google Scholar Van der Meulen R, Pettey C (2012) Gartner says fewer than 30 percent of large organizations will block social media by 2014.
Gegenstand des Customer Relationship Managements (CRM) ist der Aufbau und die Pflege langfristig profitabler Kundenbeziehungen durch abgestimmte, kundenorientierte Geschäftsprozesse in Marketing,...
CUSTOMER RELATIONSHIP MANAGEMENT : CONCEPTS AND TECHNOLOGIES, 4TH EDITION | FRANCIS BUTTLE AND STAN MALKAN | ISBN: 9780367376253 | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.
Dieser Beitrag beschäftigt sich in erster Linie mit der organisatorischen und technischen Integration von CRM-Systemen in Unternehmen. Aktuelle Untersuchungen belegen, dass in der
Zusammenfassung. Der Beitrag gibt einen Überblick über ein generisches CRM-Prozessmodell. Er verbindet dies mit teilweise wenig thematisierten Rollen und Funktionen in Unternehmen, aber auch mit einer Kommunikationsarchitektur, anhand der Entscheidungen zum Multi-Channel-Management abgeleitet werden können.
Abstract. The use of mobile applications offers a significant potential for an effective and efficient management of business processes in the area of customer relationship management (CRM) and for the support of different corporate market strategies.
Enterprise Performance Management; Predictive Analytics. Cloud IT Services; Collaborative Technologies; Customer Relationship Management. Social CRM (CRM 2.0) SRM. Data Management Services. Capacity Planning; Configuration Management; Data Architecture; DBA Managed Services; High Availability; Infrastructure Design; Security. Enterprise Content ...
