The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
| Autor | Jean-Noël Kapferer |
| 9023704649 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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The luxury strategy : break the rules of marketing to build luxury brands - [ 2. completely rev. and updated ed. ]
The Luxury Strategy rationalizes those business models which have achieved profitability, while sustaining the luxury status of their brands, and sets out the counter-intuitive rules for successfully marketing luxury goods and services.
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands [Jean-Noël Kapferer, Vincent Bastien] on *FREE* shipping on qualifying offers. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like mass-luxury
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer Vincent Bastien(2012-10-28) | Jean-Noël Kapferer | ISBN: | Kostenloser Versand für alle Bücher mit Versand und Verkauf duch Amazon.
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„Wenn ich Freunde treffen oder einkaufen möchte, gehe ich in die Stadt oder ins Netz“ (SevenOne Media, 2006, S. 44 [34]).
[(The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands)] [ By (author) Jean Noel Kapferer, By (author) Vincent Bastien ] [October, 2012] (Englisch) Gebundenes Buch – 28. Oktober 2012
The Luxury Strategy, Break the rules of marketing to build luxury brands, Prof Jean-Noël Kapferer, Vortragsfolien HEC Paris, Vortrag geführt am 19.4.2010. Google Scholar 8.
The Market for Luxury Goods: Income versus Culture. European Journal of Marketing, 27(1), 35–44. Google Scholar. ... Observations: Understanding the World of International Luxury Brands: The “Dream” Formula. Journal of Advertising Research, 35(4), 69–76. Google Scholar ... The luxury strategy – break the rules of marketing to build ...
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